The Challenges of running effective CSR initiatives


Many organisations experience the following difficulties:

• Having accepted CSR is a strategic imperative, doing something about it, can be problematic and time consuming. Finding ways of making the greatest difference, finding the right projects and people to back, can be difficult.
   

• How can this be managed to full advantage in this currently economic climate where head count growth is so restricted?
   

• If CSR becomes just a budget line on your annual report, how can it have real meaning to your staff and stakeholders and positive effect on your brand image?
   

• Is there a way to help leverage your CSR investment to gain maximum benefit, including engagement with your staff, enabling them to gain increased pride in the company and deliver maximum benefit to society?